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Advanced Program for Marketing Professionals - Batch 08 - INDIAN INSTITUTE OF MANAGEMENT, CALCUTTA

  • Key Information
  • Program Details
  • Batch Details
  • Admission Process
  • Testimonials
Key Information

PROGRAM OBJECTIVE

The program aims at helping participants in the following ways:
  • Sharpen their understanding of cutting-edge marketing tools
  • Develop advanced competencies in effective marketing strategy
  • Appreciate the complexities posed by the inter-relationship of market-mix elements
  • Internalize the wider organizational context of marketing and decision-making
  • Groom themselves for enhanced role in marketing and strategy
 
WHO SHOULD ATTEND?

  • Middle to Senior level executives in the areas of sales/marketing/operations/customer relations/ marketing research will find the course useful to increase  their productivity and growth.
  • Participants looking for cutting edge knowledge on both strategic and tactical issues in sales and marketing or product and services.
 
ELIGIBILITY

  • Applicants should be working professionals/self-employed (Need to submit supporting proof).
  • Graduation (10+2+3/10+2+4/10+2+2/11+1+3) / PG from a recognized university (UGC/AICTE/DEC/AIU) with 50% marks (Aggregate- considering results of all years)
  • Applicants with minimum three years Diploma after class 12th from recognized institutions like AICTE etc/state govt. bodies are also eligible for the program.
  • Applicant with less than 50% marks in graduation but having more than 50% marks in post graduation ( from a recognised university) are also eligible for the program
  • Minimum 5 years of work experience post completion of graduation is required as on March 01, 2017

 
ABOUT IIM CALCUTTA

Indian Institute of Management Calcutta (IIM Calcutta) was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961. and is reputed to be one of Asia's finest business schools.

Since the last 50 years IIM Calcutta has been playing a poineering role in professionalising Indian business managment throgh its
Post-graduate and Doctoral level programs, Executive training programs, Research and Consulting Activities

For more infomation please visit www.iimcal.ac.in

Click here to download the detailed program content

Program Details

PROGRAM STRUCTURE AND DESIGN
(Applicants are advised to go through the detailed program content as well at http://tiny.cc/apmpdpc)   
 

 

Foundation Courses

1.      Marketing Management
2.      Consumer Behavior
3.      Marketing Research Analytics
4.      Financial Acumen for Sales and Marketing
 

Advanced Courses

 

 

1.      Sales and Distribution Management
2.      Product and  Brand Management
3.      Strategic Aspects of  Marketing
4.      B2B Marketing
5.      Organizational and People Issues in Marketing
6.      Digital and Social Media as Marketing Tool
7.      Services Marketing
 
PROGRAM DESIGN AND DURATION

  • Duration: One year
  • Class Schedule: Sunday 6:30 PM - 9:30 PM
  • Delivery: Through classes at NIIT Imperia Centre for Advanced Learning in your city*, using Synchronous Learning Technology platform 

 
CERTIFICATION

Candidates will be awarded a graded Certificate of successful completion from IIM Calcutta.
 
 

Batch Details


FEE AND PAYMENT SCHEDULE

Program Fee(INR): 1,93,550/- + Service Tax + KKC+SBC

  • The fee above is inclusive of all academic charges, examinations, textbooks, study material
  • All fees are non-refundable. Fees can be paid by cash, or cheque/demand draft drawn in favour of ‘NIIT Ltd. Imperia Collection A/c
  • A deferred payment facility exists with the following schedule:
    -    With Application: INR 10,000/- Tax
    -    On Registration : INR 73,820/- +Tax
    -    Instalment 1: INR 36,910/- +Tax
    -    Instalment 2: INR 36,910/- +Tax
    -    Instalment 3: INR 36,910/- +Tax
    -    Campus Instalment 1 :  (INR 6,000/- per day + Tax)
 
INITIAL PAYMENT DETAILS
#Initial payment will be refunded completely if the applicant is not selected for the program by the institute. This does not include the application amount of Rs. 1,000/- + Tax

Initial payment will not be refunded in case of any/all of the following conditions:
  • The  application is  found  to  be  incomplete or inaccurate at any stage of scrutiny (appearing in PAT does not confirm application acceptance/clearance of scrutiny)
  • The applicant is offered a seat for the program and does not join before the date mentioned in the offer letter
It is the responsibility of the applicant to ensure that the application is complete in all respects. The selection offer letter is for a specific batch of a program. Neither the offer for admission nor the initial amount is transferable to any other program or batch
 

 


Admission Process

ELIGIBILITY AND SELECTION PROCESS

    • Applicants should be working professionals/self-employed (Need to submit supporting proof).
    • Graduation (10+2+3/10+2+4/10+2+2/11+1+3) / PG from a recognized university (UGC/AICTE/DEC/AIU) with 50% marks (Aggregate- considering results of all years)
    • Applicants with minimum three years Diploma after class 12th from recognized institutions like AICTE etc/state govt. bodies are also eligible for the program.
    • Applicant with less than 50% marks in graduation but having more than 50% marks in post graduation ( from a recognised university) are also eligible for the program
    • Minimum 5 years of work experience post completion of graduation is required as on March 01, 2017
    • Eligible applicants will be selected on the basis of their performance in the Program Aptitude Test (PAT) to be conducted by NIIT Imperia, together with the assessment of background and motivation (Statement of Purpose-Annexure I of the Application Form) based on the application form submitted.
      Selected applicants need to resubmit the latest proof of current employment at the time of Registration.

      BANK LOAN INFORMATION

Up to 90% of the program fee is available as customised education loan from leading banks to enable participants to spread the payment over a period of 36 months. The candidate shall be eligible for bank loans as per the concerned bank norms.
Neither NIIT Imperia nor the Institute will be held responsible for any delay in disbursement of the bank loan.

Click here for Education Loan details


PAT DETAILS

The Program Aptitude Test is a multiple-choice test of 90 minutes, with maximum score of 100.  PAT is distinctive because it measures aptitude not only through skills and abilities in functional areas, but also through an assessment of supporting personality traits that determine success in modern work environments.

The PAT covers the following four areas:

Verbal Ability & Communication Skills: 30 out of 100

Numerical Ability: 35 out of 100

Logical Reasoning & Creative Problem Solving: 20 out of 100

Supporting Personality Traits: 15 out of 100

Click here for illustrative questions

Testimonials

SASWADAN RANJIT KUMAR,
Area Business Manager – Samsung Electronics Ltd,
Before joining the course, my major concern was whether the course is worth the program fee. After joining the program, the program has not only added value but has also helped me to work smartly and thus climb the professional ladder.
 
ANIMESH RAHA,
Senior Manager (Marketing) – Aircel,
My major concern before joining the program was the takeaways that i would have for my day-to-day work from my course But thanks to diverse profile of participants and diverse sectors represented by these participants, I have learnt a lot. Program has helped me to present myself in a better light.
http://www.linkedin.com/pub/animesh-raha/30/515/b86
 
DEEPSHIKHA CHAKRABORTY,
Sales Manager – CISCO,
The key benefits from the program has been exposure to realistic case studies, hands-on learning on Marketing aspects and curriculum. All the sessions taken by Prashant Mishra were great.
 
SARVESH MISHRA,
AGM – Schneider Electric,
Program has made me better equipped to carry all marketing campaigns and make a balanced analysis of all situations and numbers.
http://www.linkedin.com/in/sarveshmishra
 
SEEMA ARORA,
DGM – Branding, Marketing Communication & PR, Bharti Corporate
“Interactivity” was the most liked feature of the program. Some of the case studies are very relevant to our current job profile. Especially Classroom sessions open up different perspectives of the same problem.
 
HIMADRI SHEKAR ROY,
Executive Vice President Indiainfoline Ltd.
I have found the technology; content and presentation are the best features of this program.



 


 


 


ACADEMIC PARTNERS

Indian Institute of Management - Tiruchirappalli
Indian Institute of Management, Calcutta
Indian Institute of Management, Lucknow
Indian Institute of Management, Indore
Indian Institute of Foreign Trade
Institute of Management Technology, Ghaziabad
Management Development Institute, Gurgaon
International Management Institute, New Delhi
Indira Gandhi National Open University

Indian Institute of Management - Tiruchirappalli
Indian Institute of Management, Calcutta
Indian Institute of Management, Lucknow
Indian Institute of Management, Indore
Indian Institute of Foreign Trade
Institute of Management Technology, Ghaziabad
Management Development Institute, Gurgaon
International Management Institute, New Delhi
Indira Gandhi National Open University

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