PROGRAM OBJECTIVES

The interactive digital media industry relies heavily on customer engagement. This customer engagement is driven by a multiple tactics viz., SEO, PPC, Online Display, Social Media, eMail & Mobile Marketing. Each one of this tactics has to planned and executed in an integrated manner

This three weeks digital marketing program is designed to provide students with the skills that will help them understand and mange these digital marketing tactics as per the integrated strategies.

WHO SHOULD ATTEND?

• Marketing professionals, who use online Marketing to meet their objectives
• Web marketers, who want to enhance their professional prospects in the eMarketing Domain
• Entrepreneurs or affiliate marketers, who want to use online media, to improve their business performance
• Individuals / Beginners, seek career opportunities available in eMarketing Domain.

ELIGIBILTY

Working professionals

What you can expect?

To compete effectively in today's digital economy, companies must embrace new media and fresh ideas.
To address this challenge, Internet and Mobile Association of India (IAMAI) presents Advance Program in Digital Marketing. By exploring such timely topics as social media, multi-channel strategies, real-time research, managing personal information, list valuation and productivity measurement, you will gain insights into developing successful interactive marketing and branding strategies.

Eventually, you can tackle your business & marketing problems with a better hold to:

• Develop a multi-channel strategy that delivers on your marketing objectives
• Create online brand building initiatives that work
• Drive change and foster innovation within your organisation
• Integrate new digital marketing techniques into your strategic marketing plan

How will your organisation benefit?

• Applicable lessons in the classroom that can be implemented online successfully for your business & Marketing problems within your organization
• A fresh perspective on online marketing in a global scenario
• Training by renowned faculty

ABOUT IAMAI

Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body in India representing the interests of online and mobile value added services industry.

To know more please visit www.iamai.in

Click here to download the detailed program content

PROGARM STRUCTURE
Program Delivered in 10 weeks , Classes on every Sunday


PROGRAM DURATION
10 Weeks (Sunday 6:30 PM to 9:30 PM), classes tentatively starting on April 7, 2013. Delivered through classes at NIIT Imperia Centres for Advanced Learning in your own city, using Synchronous Learning Technology

PEDAGOGY
A blend of instructor-led classes with case studies, projects and assignments.

EVALUATION
Class Room Participation & Preparedness - 10 Credits
Tests - 30 Credits
Assignments - 30 Credits
Projects (Digital Marketing Strategy) - 30 Credits
Total - 100 Credits

CERTIFICATION
IAMAI will be certifying each participant, as per the obtained grade
If >80% of Credits - Certification with Distinction Grades
If 60% - 80% of Credits - Certification with Passing Grades
If <60% of Credits - Participation Certification Certificates will be issued jointly by IAMAI and NIIT Imperia.

IMPORTANT DATES

Last date of registration (without EB fee wavier) : March 25, 2013
Classes start on or after : April 7, 2013
Batch Timing : Sunday 6:30-9:30 pm
Class dates : April 7,14,21,28,  May 5,12,19,26,  June 2, 9 2013




FEE AND PAYMENT SCHEDULE

Program Fee: Rs. 35,000 + 12.36% Service Tax =Rs. 39,326

The fee is payable at the time of submission of the application form. The fee is inclusive of all academic charges and program contents. All fees are non-refundable. Payments are to be made to NIIT Imperia by cash, cheque, demand draft or EFT. Cheque/DD to be drawn in favour of ‘NIIT Ltd. Imperia Collection Account’. A 10% discount applies to IAMAI member organizations, registration of 3 members together from a single organisation. All program fee is non-refundable, however, if the program start is delayed by more than 3 weeks, the candidate can apply for a refund.

PROGRAM FACULTY

Priyanka Kapuria