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Advanced Program In Digital Marketing Strategy- Batch 01 - INDIAN INSTITUTE OF MANAGEMENT, LUCKNOW

  • Overview
  • Program Details
  • Program Structure
  • Admission Process
Overview

Program Objective
APDS will hone your Digital and Social Media Marketing with focus on Strategy and Execution
  • The course focus on in depth knowledge of digital marketing and analytics that would help in strategizing, planning, implementing and measuring the digital marketing strategies of an organization and eventually driving sales
  • The course will be highly experiential and interactive with case studies and presentations by experts from academia 
  • The course includes a graded Project. The learners will be guided by a instructor member and an Industry Mentor
  • Candidates will be awarded a graded Certificate of successful completion from IIM Lucknow
Who Should Attend
 
  • The course is aimed at Marketing, Advertising, Brand, Product and Sales Executives.
  • Entrepreneurs; Ecommerce and Freelance executives will also find the course highly relevant.
  • Any professional that is planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience will benefit from this course
  • Middle to senior managers in other areas who would like to develop proficiency in digital marketing strategy and implementation. 

Click here to download the detailed program content

Program Details

PROGRAM STRUCTURE & CONTENTS:


Program is broadly divided into there modules encompassing fundamentals of  digital and and social media marketing and strategic aspects. The modules are as follows:
1. Foundations Of Marketing
2. Basics of Digital Marketing
3. Advanced Digital Marketing Strategies

PROGRAM DESIGN & DURATION 

  • Duration:  6 months
  • Frequency: Once a week
  • Class schedule: Sunday 9:00 AM to 1:00 PM
  • Delivery : Combination of face to face and online sessions. The Online sessions will be delivered at NIIT Imperia centers.

 

EVALUATION 
      Evaluation by: IIM Lucknow

  • Evaluation Structure: End program examination and Live Project
  • Evaluation Mode: Evaluation may also include one or more of the following:

Online Assessment/Case Study Discussions/Quiz/Assignments/Offline Assessment (Paper-pencil test)/Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation.
 
CERTIFICATION
Participants who qualify for the eligibility criteria will receive a Certificate from IIM Lucknow. Participants who successfully complete the program will be entitled to IIM Lucknow eMDP Alumni status.
 

PROGRAM FACULTY:  Senior faculty from IIM Lucknow  conduct this program. Profiles of the faculty are available at  www.iiml.ac.in
 

Program Structure

FEES AND PAYMENT SCHEDULE
 
Program Fee: Rs 1,24,000/- + GST 

You can also avail the installment payment options mentioned
On Application: 5,500/- + GST
On Registeration: 57,750/- +GST
Sep 2018(1st Installment): 31,125/- +GST
Nov 2018( 2nd Installment): 31,125/- +GST

Note

•If the candidate is NOT selected by institute, then 4500/- + GST will be REFUNDED

•If the candidate is selected by institute, the application fee 5,500/-+ GST will be NON-REFUNDABLE

•If candidate is NOT selected by Institute, the application fee will be refunded in 30 days from result declaration

•All selected candidates will be issued an OFFER LETTER by NIIT Imperia, on behalf on IIM Lucknow

•A separate campus visit fee of INR 6000 per day + GST will be charged. This amount is payable in two installments and needs to be paid to IIM Lucknow before each campus visit.
• NIIT Imperia reserve the right to foreclose admissions if we reach the requisite number of participants. Please apply at the earliest to increase probability of acceptance


 

Admission Process

ELIGIBILITY CRITERIA AND SELECTION PROCESS
 

  • Applicants should be working professionals/self-employed (Need to produce supporting proof)
  • Graduates (10+2+3 or equivalent) or Post Graduates in any discipline with min. 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognised by UGC/AICTE
  • Minimum 2 years of work experience (full-time paid employment) post completion of graduation, as on July 1, 2018

BANK LOAN INFORMATION
 
Up to 90% of the program fee can be availed as Customised Education Loan from leading banks to enable the participants to spread the repayment over a period of 36 months. However, the applicant shall be eligible for bank loans as per the concerned bank norms. Neither NIIT Imperia nor the institute will be held responsible for any delay in disbursement of the bank loan. 

 



 


 


 


 


ACADEMIC PARTNERS

Indian Institute of Management, Ahmedabad
Indian Institute of Management, Lucknow
Indian Institute of Management, Calcutta
Indian Institute of Management, Indore
Indian Institute of Foreign Trade
Indian Institute of Management - Tiruchirappalli
Institute of Management Technology, Ghaziabad
Management Development Institute, Gurgaon
International Management Institute, New Delhi
Indira Gandhi National Open University

Indian Institute of Management, Ahmedabad
Indian Institute of Management, Lucknow
Indian Institute of Management, Calcutta
Indian Institute of Management, Indore
Indian Institute of Foreign Trade
Indian Institute of Management - Tiruchirappalli
Institute of Management Technology, Ghaziabad
Management Development Institute, Gurgaon
International Management Institute, New Delhi
Indira Gandhi National Open University

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